Released on: May 5, 2008, 11:18 pm

Press Release Author: Colin Saldanha

Industry: Consumer Services

Press Release Summary: DG Help launches free door-to-door tech check-up service for
customers calling on its toll free number; Service available to non-Sharaf DG
customers as well

Press Release Body: Dubai, United Arab Emirates, May 6, 2008: Sharaf DG, today
announced that its tech services division DG Help, has launched a first of it's kind
service in the UAE where customers can dial a toll free number and get a free check
up of their PCs, laptops, wireless connections or home theatre systems, irrespective
of whether the product was bought at Sharaf DG or not. The 800-DGHelp (800-344357)
number will connect customers to a 'Tech Doctor' who will take an appointment and
arrive promptly to provide trouble-shooting consultancy. Laptops can also be brought
in for a free check-up to the DG Help Tech Clinics located in Sharaf DG stores at
Times Square Center, Deira City Centre and Ibn Battuta Mall.

Speaking on the launch, Mr Nilesh Khalkho, Director at Sharaf DG, explained, "Sharaf
DG takes great pride in constantly bringing innovation to the consumer electronics
retail and service industry in the region. DG Help's free tech check-up service is
another customer-focused initiative that will help reduce the frustrations that
customers encounter when battling with problems with their computers, laptops and
home theatre systems. Our engineers will test and report problems with the machines
for free. It is then upto the customers to decide to use DG Help to rectify the
problem for which there will be charges for labour and spares. We believe that this
service will help build a strong bond and loyalty with our customers and demonstrate
the expertise of our DG Help service engineers".

DG Help is the technology troubleshooting and repair division of Sharaf DG,
comprising highly trained and certified engineers to resolve any technical
difficulties with computers, networks or audio/ visual systems. It specializes in PC
and laptop servicing and repair, software installation and upgrades, wireless
network set-up, data back-up and recovery, home theatre and TV installation, small
business set-up and annual maintenance contracts. DG Help's features include a 30
day warranty on services provided, extended working hours including weekends (10 am
to 12 midnight), quick response time, use of genuine spares and components, a toll
free number to call on and door-to-door service.

Sharaf DG is revolutionizing the electronics retail industry through initiatives
like the 'Lowest Price Guarantee' - which assures customers that the prices of all
products sold at Sharaf DG are the lowest as compared to other authorized retail
outlets in the market, it's high profile campaign - "If you don't find it at Sharaf
DG, you get it free', the recently launched 100% Consumer Finance Scheme and it's
latest 'Free tech check-up' service from DG Help.

-Ends-
About Sharaf Group

Established in 1976 in Dubai, United Arab Emirates (UAE), by two enterprising
brothers of UAE origin, the Sharaf Group is one of the UAE\'s reputed business houses
encompassing businesses in diverse fields. The first business that the Sharaf Group
ventured into was shipping. The Group created a robust framework to launch and
diversify into other businesses like Retail Fashion, Retail Electronics, Cargo,
Logistics, Financial Services, Real Estate, Warehousing and Logistics and Travel and
Tourism to name a few. Over the years the Sharaf Group has carved an enviable
reputation for its financial integrity, discipline, reliability and trustworthiness.
Goal-oriented and determined human resources from across the continents numbering
over 3,000 add to the success of the business.
For more information log onto: http://www.sharafdg.com








Web Site: http://www.sharafdg.com

Contact Details: Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762